When looking to completely transform your business and the relationship with the customer, one of the simple changes that are often overlooked is the packaging. By considering every detail, you are not only allowing customers to feel like they are receiving a high-quality product, but you are showing your business in the best possible light. In this article, we will be providing you with a few ideas on how you can boost your brand in a fun and creative way.
Never Underestimate Simplicity
Though it may seem plain to make a simple box to house your product, sometimes keeping it simple is the perfect way to provide the ultimate unboxing experience. Not only does it suggest a high-end product, but it also allows you to clearly see what you are purchasing or what you have bought when it arrives. A prime example of this is Apple products with their high-end packaging that is stylish yet simple in the perfect way.
Make The Most Of Colour
Though it may seem tempting to stick to a brown mailing bag, making the most of col-our and using it to your advantage is the perfect way to make the overall experience far more enjoyable for customers. With a number of colours and patterns to choose from when creating printed mailing bags and other packaging, you can create a packaging that is not only eye-catching but also enjoyable to unbox, making this the all-round perfect experience with every order. When choosing your choice of colour, it is ideal to pick the colour theme around either the theme of the collection or your brand to ensure that everything works coherently together.
Make It Interactive
One of the best ways that you can step up the design process of your packaging is by making it interactive. By including a QR code or snap chat filter as part of the packing you can encourage people to engage with you on social media. This is not only a great way to make packaging enjoyable, but it also helps to market the business in a fun and creative way that people will remember. This is also something that can be changed either around the holiday period or for a specific event.
Create the Perfect Printed Box
When looking to house a product in a box, one of the best things that you can do is incorporate a colour or a pattern. This will not only help to make your business look better, but it will help to make the customer feel more valued as a result. The prettier that your packaging is, the more likely you are to see people positing Instagram photos and engaging with the brand on social media. This is yet again another way of not only boosting the number of online followers that you have but also the number of people that are ordering from your company.
With this in mind, it is important not to rush the design process when creating packaging as it not only needs to capture the attention of customers, but it needs to showcase the brand in a positive light. Where will you start?